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ISSUE 1: January/February 2007 |
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| FREE TELE-CLASS | |||||||||||||
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| WEB MARKETING MAGIC - CHOOSING A WEB DEVELOPER | |||||||||||||
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Contributed by our resident
Marketing Magician,
Kathy Hendershot Hurd Rosemary has developed a fun branding quiz about which car make is like your personal brand. Well, the whole process of developing a web site for your business can be a confusing and frustrating proposition, just like buying a used car can be, especially if you’re not an ASE certified mechanic. Finding a web developer can be more treacherous than buying a used car. Imagine walking onto a car dealer’s lot and seeing thousands of different cars. Some of the cars are sleek and beautiful, some are clunky and ugly. The difference between our imaginary car lot and hiring a web developer is that there is no way to test drive a web site before you buy. Imagine the frustration you’d feel if someone told you that some of the most beautiful cars on the lot do not have fully functioning engines. These cars only look good sitting still; They’ll never be able to make the trip out of your driveway. It’s one thing to take a chance on a used car when you’ve been able drive it, imagine buying one without being able to take it on the road. Read more |
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| COW ECONOMICS (HUMOR) Thanks to Neil Hardie for this contribution. | |||||||||||||
   SOCIALISM: You have 2 cows, and you give one to your neighbor. COMMUNISM: You have 2 cows. The State takes both and gives you milk. FASCISM: You have 2 cows. The State takes both and sells you some milk. BUREAUCRATISM: You have 2 cows. The State takes both, shoots one, milks the other, then throws the milk away... TRADITIONAL CAPITALISM: You have 2 cows. You sell one and buy a bull. Your herd multiplies. The economy grows. You sell and retire on the income. ENRON VENTURE CAPITALISM: You have 2 cows. You sell 3 of them to your publicly listed company, using letters of credit opened by your brother-in-law at the bank, then execute a debt/equity swap with an associated general offer so that you get all 4 cows back, with a tax exemption for 5 cows. The milk rights of the 6 cows are transferred via an intermediary to a Cayman Island Company secretly owned by the majority shareholder who sells the rights to all 7 cows back to your listed company. The annual report says the company owns 8 cows, with an option on 1 more. You sell 1 cow to buy a new president of the United States, leaving you with 9 cows. No balance sheet is provided with the release. The public buys your bull. THE ANDERSEN MODEL: You have 2 cows. You shred them. AN AMERICAN CORPORATION: You have 2 cows. You sell 1 and force the other to produce the milk of 4 cows. Later, you hire a consultant to analyze why the cow has dropped dead. AN AUSTRALIAN CORPORATION: You have 2 cows. Business seems pretty good. You close the office and go for a few beers to celebrate. A BRITISH CORPORATION: You have 2 cows. Both are mad. A CANADIAN CORPORATION: You have 2 cows. You tell 1 of the cows that its milk will be recognized as distinct from all others. You assure the other cow that this recognition means nothing. Both cows stop producing milk and agonize over what it means to be a cow. A GERMAN CORPORATION: You have 2 cows. You re-engineer them so they live for 100 years, eat once a month, and milk themselves. AN INDIAN CORPORATION: You have 2 cows. You worship them. A JAPANESE CORPORATION: You have 2 cows. You redesign them so they are one-tenth the size of an ordinary cow and produce twenty times the milk. You create a clever cow cartoon image called "Cowkimon" and market it worldwide. |
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| FREE BRANDING QUIZ: IF YOU WERE A CAR, WHAT BRAND WOULD YOU BE? | |||||||||||||
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| TRIBUTES | |||||||||||||
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| INSURING THE LONGEVITY OF YOUR INTELLECTUAL PROPERTY (IP) | |||||||||||||
 What will happen to your
business when you're no longer willing or able to run it?
Who will take charge of the books, products or programs that you've developed, and over the years, refined into highly effective tools? For most of us this is not a simple question to answer. It's also something that few have truly thought through and worked out, or have much desire to do. Over the next few weeks, I will be researching this question, gathering information and interviewing experts to create a simple process that we can all use to insure our life's work continues. Please e-mail me any questions, thoughts and suggestions you have on this topic - including suggestions of where to look and who to speak with. If all goes according to plan, this will become a multi-part interview series, accessible to all through The Many Faces of Coaching™ Show podcasts. Your input will be treated confidentially if you wish, or if you want your contributions credited to you publicly, that's what you'll get! To start the process, please answer the following questions and then hit "submit."
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| PARTNER SPOTLIGHT | |||||||||||||
 My new partner, Michael Barr, is a
seasoned executive communications consultant. His ability to
rapidly develop his client's presentation skills, words and tone has
earned him a loyal, global following of successful executives.
His uncanny cultural sensitivity enables his clients to
accurately convey their passion to specific audiences by using
the words that "ignite and engage" them. We have partnered to
create a confidential, easily accessible venue you can use to
develop and refine your authentic leadership brand, to rehearse
an important presentation, or to get a "second opinion" on a
sensitive or urgent question.
Visit our new site. |
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"The only real security in
today's business world comes from our |
"No problem can be solved from
the same level of
consciousness that created it."
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| NEW SMALL BRANDING GROUPS START IN APRIL, 07 | |||||||||||||
 January
groups booked up so quickly that a couple of people
couldn't get in. If you are considering this route to a
personal brand, don't miss the groups starting in April!Loaded with professional brand building support, our Small Branding Groups are effective, economical and fun! Have you been wanting a Personal Brand? Does the combination of professional support & peer interaction appeal to you? Then join us - and reserve your space now! GROUP MEMBERS GET: ▪ 4 sessions/month for 4 months plus... ▪ E-mail support ▪ Recordings of all calls ▪ Weekly assignments e-mailed to you a week prior to each session ▪ Weekly session notes e-mailed to you immediately after your call ▪ Choice of 3 weekly time options (Morning, afternoon or evening) ▪ Pre-selected aligned peers or form your own small group GET THE VALUE OF OUR $3,500 1-ON-1 PROGRAM FOR FAR LESS! Dyads (2-people) $600/month x 4 months = $2,400 Triads (3-people) $400/month x 4 months = $1,600 DETAILS & SCHEDULE Quads (4-people) $300/month x 4 months = $1,200 PRE-REGISTER |
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| MOO LOGOS (SILLINESS) | |||||||||||||
Logos "λόγος" is Greek for a word,
term or phrase. We invite you to contribute "moooving"
words or phrases to expand the Mibosonian dictionary. This month's
contributor is Richard Leach, a fine artist, illustrator and
graphic designer with a penchant for finessing fonts, and
clearly, a talent for coining "Moo logos." Enjoy! Bovinity (bow-vîn'itee) n. 1. Bovines collectively. (Pertaining or belonging to the genus Bos which constitute masses of tubby dullards resembling steaks on legs.) 2. Related to cattle (sheep and goats, etc.). 3. The very essence of bovine. 4. May be extrapolated as humans who travel in herds and haven't a clue where they're going until they tip into an abyss. 5. The state or quality of being bovine, i.e.: His dull, placid face was more than expressive of his deeply entrenched bovinity. Her blank expression and massive body suggested a distinct genetic tie to bovinity. |
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Don't Miss Next Months' issue when we'll announce the winners of our $5,000 Brand Building Blocks Contest! There's still time to enter before the February 27th deadline. Subscribe |
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Copyright © 2007, Miboso. All rights reserved in all media |
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I
met Bob Love in the fall of 2003 at a
professional meeting where I was speaking on Personal Branding. He signed up for
my Group Branding Program shortly thereafter, and upon
its completion worked with me privately to
finesse the work he had begun in the group.
He so enjoyed and valued our work that he
became a tremendous Miboso booster. In 2004,
Bob became the Director of Media Sales for
Miboso Radio. In
2005, Bob resigned to focus on his own
business, "Discover Your Gold." And it was
with dismay that I read his May 16, 2006
e-mail in which he shared "some distressing
news." He had just been diagnosed with
Lymphoma, but was optimistic about beating
it. Despite his best efforts, he did not
prevail. On January 16, Bob left this world
for the next. As a tribute, following are
some key points from his personal brand, as
it best conveys the essence of a man whose
brief life made a big impact on many. Bob,
you are deeply missed!
Jerry
Fletcher and I met prior to his
interview on The Many Faces of Coaching™
Show in April 2005. As I read through his
books, Patterns of High Performance:
Discovering the Ways People Work Best,
and Paradoxical Thinking:
How to Profit from Your Contradictions,
I was struck by the alignment between his
work and mine. "
